I seek to assess how work practices at BBC NI were affected by the use of digital video throughout the DMI workflow. My point of departure is the study and impact of digitalization in work practices associated to the production of video as an image-based artefact, which complements previous studies that focus on information tokens such as electronic text. The empirical evidence was gathered from BBC Northern Ireland (BBC NI), where a large-scale digital video production infrastructure based on DMI was implemented. Using the BBC’s Digital Media Initiative (DMI) as a case study, I provide a detailed description and analysis of the implementation of DMI in news and long-form productions. However, there is a lack of research in the field of Information Systems on how these technological phenomena impact work practices in broadcasting and media organizations. The media industry is undergoing a comprehensive change due to media convergence and the diffusion of the internet. Video isn’t a defined movie-object watched individually, but a movement of millions of video simultaneously, causing a cascade of reaction throughout the world. Most prominent effects so far is video as a means of protest in the squares of the world, where revolution is filmed an uploaded in real time. Online video can be understood as similar to bubble stuck to other bubbles, coming together to from foam within the connected sphere of the human environment. Useful for comprehending this relational context is the philosophy of Peter Sloterdijk, who describes human society in terms of ‘spheres’. Or consider TED-talks: every presentation refers to many others, all connected in a network and easily changing from one hype to the next. On YouTube each video is accompanied by dozens of suggestions commercials and comments. Videos also exist in relation to each other. The images of a video constantly refer to other images, to the user and to the world outside. Video is examined up close and as a societal phenomenon. To address this techno-social shift, Andreas Treske sketches the outlines for a philosophical and practical understanding of online video, offering up a theory for the YouTube generation. But video is no longer the video we once knew. Video is everywhere, like a space in which we move, an ocean we can dive into.

Videosphere evidence reviewer for mac